Tommy Hilfiger unveiled its Autumn ’16 TommyXGigi Collaborative Collection, Co-designed by Tommy Hilfiger and supermodel Gigi Hadid…
The capsule features women’s sportswear, footwear and accessories, which includes watches, sunglasses and The Girl fragrance. The designs celebrate Gigi Hadid’s unique take on modern style, fused with Tommy Hilfiger’s signature classic American cool heritage.
Seafaring staples are reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernised with feminine chiffons, cosy cable-knits and sleek leathers. The look is effortless, youthful and cool – it’s the model’s new take on nautical with a playful, romantic edge.
The TommyXGigi collection’s global premiere on the runway took place at New York Fashion Week. Tommy Hilfiger hosted its first ever consumer-facing fashion show, #TommyNow, which was open to the public and livestreamed on tommy.com. This innovative approach reflects the fashion brand’s wider commitment to the democratisation of fashion, with designs available to purchase the moment they hit the runway. Tommy Hilfiger announced Gigi Hadid as its global brand ambassador in December 2015, reflecting its commitment to the expansion of its women’s business worldwide. The strategy communicates a fresh vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as an accessible designer brand that offers stylish classics with a playful fashion edge. ✤
GO: The TommyXGigiCollection is able to view and purchase at www.tommy.com and Tommy Hilfiger stores.