Driven by quality, H&M’s Studio AW’16 collection is more modern and masculine than ever for all the men out there, whilst ladies can perfect a beautiful feminine look with powerful pieces.

WOMEN
The focus is all on the clothes, which mix powerful tailoring with Swedish heritage and handicraft. There’s a fresh interest in a feminine silhouette created by the shoulders and waist, with added drama and posture from gaucho hats and cowboy boots. This collection is about the strength and beauty of women, and how ladies express that power through their style. There’s a strong contrast of tailoring with neat handicraft touches of Swedish folklore, giving the collection’s attire for women a whole new perspective on comfort, embellishment and structure.

MEN
Elevating classic looks, the men’s collection interprets fashion through the quality of the fabrics presented in each carefully designed piece. Using quality garments, timeless style is given a new lease of life; the typical bomber jacket is elongated for a modern twist, and traditional fabrics like wintery corduroy take on utilitarian shapes, and knitwear comes in innovative patterns like irregular ribbing or deconstructed cableknits. T-shirts and tops are presented in silk and fine pima cottons, while accessories like mohair beanies, wool scarves and leather shoes make for excellent wardrobe accompaniments.

HERE IS OUR WISHLIST FROM H&M’S STUDIO AW’16 COLLECTION

FOR HER

FOR HIM

 


GO: Shop H&M’s Studio AW’16 collection for men and women at H&M stores across the GCC.