Beauty and sustainability are at the heart of H&M’s Conscious Exclusive collection for 2017. Every piece is made from sustainable materials, including Bionic – polyester made entirely from plastics recycled from shoreline waste. It’s a collection made for special occasions, available in around 160 H&M stores worldwide and online…

“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. Each piece in the women’s Conscious Exclusive collection has the freshness of spring with the soul of sustainability. There’s for example an ethereal gown of owing pleats, entirely made from BIONIC® – a polyester made of recycled shoreline waste. Peonies and mimosa have been screen-printed then distorted to create dream-like prints, while the hand-drawn image of a dreaming woman is quilted into the softest jacket. Conscious Exclusive captures the mood for the night, especially with the shimmer and touch of sequins that appeals to the senses on a short recycled polyester cocktail dress. Meanwhile the tuxedo is reimagined as a lounge jacket of organic silk and TENCEL® twill, with pants that playfully ounce at the leg.

Accessories include a fishnet bag made entirely from recycled shoreline waste, as well as quirky and elegant earrings made from recycled glass and plastic. As well as a capsule of men’s pieces, for the first time the Conscious Exclusive collection also includes a selection for kids, such as beautiful, little tulle dresses, and the softest structured blazers and pants with a charming street style feel.

Also for the first time in Conscious Exclusive is fragrance, with a set of unisex ecological oils that can be worn separately, or mixed together to create an own unique scent. Conscious Exclusive is a key part of H&M’s move towards a more sustainable future. ✤

GO: Shop H&M’s Conscious Exclusive 2017 collection at your nearest H&M store.


For Her