A Private Beachside Retreat: Azure Beach Dubai
A socially-distanced cabana experience at the popular JBR beach club. 

Walking through the basement level of Rixos Premium Dubai, JBR, we know we’re in for a treat before we even set foot inside the lively beach club. Navigating down corridors clad in white wood with touches of vibrant blue, the beachfront setting is apparent before we’re even able to glimpse the sand. Greeted with sliding doors emblazoned with the striking image of jellyfish suspended in motion, we’re excited for the big reveal as the expansive pool deck appears before our eyes.

Azure Beach Dubai serves as the beach club for both the five-star hotel and for outside guests and is frequented by a mixed clientele of families, couples and friends, all in search of sun, sea and sand. A large infinity pool glimmers in the morning light like a mirage, while the Rixos’ slender glass facade rises skyward. It’s an instantly Insta-worthy moment and one we happily relish in.

With sunloungers conveniently located around the large swimming pool and along a swathe of white sand upon the shoreline, Azure Beach offers an urban oasis in the heart of busy JBR, where the aim of the game is pure relaxation. It doesn’t matter if you prefer the cool waters of the pool or the gently lapping turquoise waves at the beach because, at Azure Beach, you have both! You may even spot a camel or two meandering along the beachfront. 

Whether you visit Azure Beach for sun-worshipping, swimming or a meal at popular Greek restaurant Ammos, the chic confines of Azure Beach offer all this and more, wrapped up in the sense of discreet luxury.

Looking to offer some respite from the reality of Covid-19, Azure Beach now gives guests the hire of six exclusive cabanas complete with private plunge pools. More than just sun loungers and shade, these six cabanas provide elevated luxury, personal service and a sense of privacy while still allowing access to Azure Beach’s range of exciting facilities. It’s a best of both worlds experience that reinforces the beach clubs commitment to guest expectations regarding social distancing and health and safety.

Smaller plunge pools can accommodate up to six people, while the larger plunge pools can fit up to twelve guests. These sit on either side of Azure’s Beach’s expansive green lawns and are backed by upgraded cabanas at either 5×3 meters or 3×3 meters. No matter which size you opt for, you’ll be rewarded with privacy, relaxation and the utmost luxury. 

There’s nothing quite like sipping on a refreshing ice-cold beverage and nibbling on some sublime sushi while sitting in the comfort of your own temperate controlled plunge pool with jacuzzi jets. It’s a typically ‘Dubai’ experience but one that serves the purpose of making guests feel at ease in light of the current global pandemic. With their private service and secluded location, these cabanas allow visitors to enjoy a socially distanced beach club experience set against the stunning backdrop of the Arabian Sea and Ain Dubai. 

The new cabana offering enables guests to enjoy a completely private experience and are available for hire during standard opening times, with various packages to choose from. Packages start from AED 4000 minimum spend, fully redeemable on food and beverage for the smaller cabanas, while the larger cabanas start from AED 6000 minimum spend, also redeemable on F&B. Advance notice is required ahead of booking.

GO: Email info@azure-beach.com or call (0)52 777 9472 for reservations and more information.