An all-star cast, headlined by English football legend David Beckham, features in the BOSS campaign for its Fall/Winter 2024 collection and brings to life an exciting new chapter of the brand’s story.

Style icon Beckham appears in his first campaign since the announcement of his multi-million, multi-year strategic partnership and design collaboration with the brand.

Joining him are Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk alongside iconic Brazilian supermodel Gisele Bündchen and the legendary Naomi Campbell – who, this season, is also brand ambassador for BOSS Watches, Jewellery and Eyewear – and Italian tennis player Matteo Berrettini, who returns as brand ambassador for BOSS Watches, Jewellery and Eyewear.

Ever since the launch of the #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence.

For the upcoming Fall/Winter season, the brand shifts this message, taking it one step further, because having the power within to find your voice and be your own BOSS isn’t just a one-off commitment: it’s for life.

“It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” Beckham said.

In the new campaign, the talent – decked out in the latest BOSS styles – reveal their own guiding principles throughout their lifelong journey.

The Fall/Winter 2024 assortment offers a full wardrobe selection for all occasions, fitting seamlessly within the needs of a 24/7 lifestyle.

Signature BOSS suiting is reimagined with strong, modern silhouettes, which provide a fresh perspective that feels perfectly tailored to the colder months to come.

In the campaign, we see each talent individually committing their guiding rules to pen and paper. The elevated office setting and tailored looks, as well as the corporate visuals highlighted throughout the campaign’s set design, are an extension of the CorpCore theme first seen at the BOSS Fall/Winter 2023 show last September.

The campaign’s launch has been supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in 29 key cities around the globe. Online, BOSS continues to engage and build its fan community with the launch of its new Instagram broadcast channel.

The new Fall/Winter 2024 collection is now available online on the BOSS website, at the brand’s stores worldwide and through wholesale partners.

GO: Visit www.hugoboss.com for more information.