Genesis and First Motors, the marque’s official distributor for the Kingdom of Bahrain, announced that they have signed a Gold Sponsorship agreement for the Bahrain International Airshow (BIAS) 2024.

The agreement was officially formalised through a signing ceremony with His Excellency Mohammed bin Thamer Al Kaabi, Minister of Transportation and Telecommunications.

Through this partnership, Genesis and First Motors will provide a fleet of their premier vehicles, including the luxurious Genesis G90 and G80 saloons, for the delegates and distinguished guests attending the airshow, reinforcing the company’s unwavering dedication to this world-class event.

The much-anticipated Bahrain International Airshow is taking place from November 13 to 15 at the Sakhir Air Base, under the patronage of His Majesty King Hamad bin Isa Al Khalifa. This prestigious event celebrates the Kingdom’s 75-year aviation journey and is organised in collaboration with Farnborough International, the Ministry of Transportation and Telecommunications and the Royal Bahraini Air Force (RBAF).

The alliance reflects the shared commitment of Genesis and First Motors to support the Ministry of Transportation and Telecommunications’ initiatives in fostering public-private collaborations, elevating the BIAS’ standing as a leading global platform for showcasing the latest advancements in aviation technology and innovation.

“We are proud to support such a significant event that propels Bahrain onto the international stage and advances the aviation sector in the Kingdom,” said Nawaf Khalid Al Zayani, Managing Director of First Motors.

“This sponsorship underscores our enduring devotion to preserve the Kingdom’s distinguished position and boost its national economy, in line with the Bahrain Economic Vision 2030.”

Omar Al Zubaidi, CEO of Genesis Middle East and Africa, added: “Genesis is honoured to be a part of the Bahrain International Airshow, an event that perfectly aligns with our brand’s values of innovation, luxury and excellence.

“We look forward to contributing to the success of this prestigious event and showcasing our commitment to the region.”

“First Motors is immensely proud to be able to serve as a strategic partner contributing to the success of the Bahrain International Airshow,” added Nawaf, commending the Ministry of Transportation and Telecommunications and the RBAF for their pivotal role in organising this landmark event.

He also highlighted the significant accomplishments of the past six successful editions of the airshow, attributing their success to the contributions from prominent Bahraini companies, which have solidified the event’s reputation locally, regionally and internationally.

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