A Legacy of Fragrance

For 100 years, Asgharali Perfumes has shaped the world of Arabic perfumery, creating timeless fragrances that honour tradition and exquisite craftsmanship.

History and Heritage

Asgharali Perfumes, one of the most renowned and prestigious names in the Kingdom, has a historic legacy that goes back a century, when the legendary late Asghar Ali embarked on a journey of fragrance, laying his first footprints on the industry. Arriving on the island in 1919, he founded the Asgharali Group, a company that would go on to become a pioneer in Arabic perfumery and other businesses in the region. His vision was not just to create a successful business enterprise but also to offer value to customers and make a meaningful contribution to society at large. His customer-centric business philosophy of providing superior quality and service continues to this day under the leadership of his son and company Chairman, Saleem Asghar Ali. His dynamic management has seen the company grow into an international name, with more than 100 retail stores and franchise outlets across the Middle East and South Asia and over 40 distributors globally, from Eastern Europe to South America.

The Art of Perfumery

As a leading brand, Asgharali is recognised worldwide for its dedication to quality, combining traditional craftsmanship with innovation. Its modern manufacturing facility and diligent quality control procedures ensure that each scent maintains the highest standards, from its distinctive formulation to the handcrafted ornamental packaging. Decades of research and development have allowed the company to master the art and technique of extracting pure oils from natural ingredients. With expert knowledge of herbs, flowers and woods, Ashgarali specialises in distinctive Oriental aromas, such as dehn al oud, amber, musk, rose, jasmine, sandal and saffron. The company also develops a variety of other products especially desirable for clientele in the Middle East, including sprays; oudh and bakhoor; burners and gift sets; as well as cosmetics and creams.

A Visionary Leader

In 1969, Saleem Asghar Ali, Chairman of Asgharali Group, took over the reins of the family business, with a strong vision for its development and strategic direction. Since then, he has taken the company from strength to strength, transforming it from a regional brand into a global name. His contributions to business, community and philanthropy have been widely recognised, earning him a Lifetime Achievement Award in 2012, under the patronage of H.E. Shaikh Khalid bin Abdulla Al Khalifa, Deputy Prime Minister of Bahrain. His foresight and leadership continue to drive Asgharali’s growth, while maintaining its core values of creativity, innovation and dedication.

Honouring 100 Years with Signature Scents

To celebrate its centenary, Asgharali Perfumes introduced the Limited Edition 100 Collection, an exclusive range of signature fragrances crafted in collaboration with four of Bahrain’s wellknown personalities – Bovlix, Khaled Janahi, Shaima Rahimi and Khawla Al Maraghi. Each of them worked closely with Asgharali’s master perfumers to craft their signature scents and design unique commemorative packaging that captures the essence of the brand’s remarkable journey over the past century.

The Limited Edition 100 Collection includes:

  • ATTRACT by Shaima Rahimi – A warm, inviting scent that reflects confidence and charm.
  • IMPROV by Khaled Janahi – A sophisticated, aromatic woody composition.
  • LEGACY by Bovlix – A bold, Oriental fragrance celebrating cultural richness.
  • Ghazaal Al Bahrain by Khawla Al Maraghi – A delicate white floral perfume with Oriental notes.

Looking Ahead

Asgharali Perfumes has remained a symbol of craftsmanship and innovation for over a century. From humble beginnings to a globally recognised name, the company has been constantly at the forefront of perfumery, pushing boundaries while staying true to its origins. As the company enters its next chapter, its commitment to quality and service is unchanged; its journey a reflection of its dedication, expertise and passion for creating scents that leave a lasting impression. ✤

GO: VISIT WWW.ASGHARALI.COM FOR MORE INFORMATION.