Bahrain’s automotive scene is set for a new addition as Adamas Motor Group partners with EXEED and gears up for the brand’s official launch in the Kingdom.

Adamas Motor Group, a leading prestige-performance motor group in the Middle East, has formally signed a retail partnership agreement with premium automotive brand EXEED during an official ceremony held at the manufacturer’s global headquarters in Wuhu, China, marking a major milestone for the brand’s expansion into the Kingdom.

The ceremony followed a successful week for the group at the Beijing International Automotive Exhibition (also known as Beijing Auto Show), where EXEED showcased its latest generation of intelligent mobility technologies and premium SUV models to international media and retail partners. Senior representatives from both companies attended the event, including Tim Zhang, Director of Middle East Region at EXEED, Karl Hamer, Chairman and CEO of Adamas Motor Group, and Abdullah Touqan, General Manager of EXEED Bahrain.

“Signing this agreement with EXEED leadership in China marks an important milestone for our group,” said Karl Hamer. “Over the past week we have seen first-hand the scale of EXEED’s innovation, ambition and future product strategy, and we firmly believe the brand is exceptionally well positioned for success in the Kingdom.”

Adding to the occasion, Adamas Motor Group was also presented with the prestigious EXEED Future Partner Award during the Beijing Auto Show. The award recognises emerging retail partners that demonstrate operational excellence and strong long-term potential for success with the EXEED brand. The award further highlights the strategic importance of both Adamas Motor Group and the Bahrain market within EXEED’s wider GCC expansion plans.

The new EXEED Bahrain operation is scheduled to officially open by the end of July 2026 from a new showroom facility in Moda Mall. Ahead of the official launch, the business has already begun receiving strong customer interest locally and is now accepting its first vehicle orders.

“We are delighted to welcome Adamas Motor Group into the EXEED global retail network,” said Tim Zhang. “Bahrain represents an important market within our regional expansion strategy, and we are confident that the team will deliver an outstanding customer experience while building a strong and sustainable future for the brand in the Kingdom.”

Further details regarding the showroom opening, model lineup and launch activities are expected to be announced in the coming weeks. ✤

GO: CALL 1667 5007 OR VISIT WWW.EXEED-BH.COM FOR MORE INFORMATION.