Style. Check!

With the Bahrain launch of Alshaya Group’s Aura Loyalty Programme, your fashion and dining adventures just got even more exciting.

Shop across more than 70 brands and earn points in-store and online, which can be used for future purchases or to access experiences – personalised shopping, dining and lifestyle. Get notified on priority about promotions and sales across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, The Cheesecake Factory, P.F. Chang’s, Shake Shack, Bath & Body Works, Boots, M·A·C, Pottery Barn and West Elm.

Speaking on the launch, John Hadden, Chief Executive Officer, Alshaya Group, said: “We’re proud and extremely excited to introduce our world-class loyalty programme to customers in Bahrain. Aura is a one-stop incentive designed for our customers to receive exceptional value from the brands they love and is our way of thanking them for their loyalty and letting them know that they are special.

“With Aura on track to be the biggest loyalty programme in the region, members in Bahrain can earn and use points when they visit KSA – as well as our other member countries – and of course, those visiting Bahrain can benefit too.” 

Prior to the Kingdom, the programme was successfully introduced in Qatar, Kuwait, UAE and KSA, with the number of members reaching over seven million in just 18 months.   

Aura membership is open to everyone aged 18 and above. It is free, quick and easy to join via the Aura MENA app available on both, the App Store and Google Play, or by registering at any participating Alshaya store or restaurant. For every BD5 spent in-store and online, five times the points are earned that can be used across all Alshaya outlets excluding Starbucks. Aura Hello is the entry point membership and is for holders of 1 to 5,999 points. Aura Star is for holders of 6,000 to 23,999 points; star members earn points 1.5 times faster than Hello. Aura VIP, the top tier, starts with 24,000 points, offering access to exclusive benefits; VIP members earn points twice as fast as Hello.

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