Adamas Motors, a leading prestige-performance motor group in the Middle East, has announced that it has been appointed as the exclusive Retail Partner for ROX Motor in the Kingdom of Bahrain.

The exciting partnership further strengthens Adamas’ offering of premium automotive and lifestyle brands in this key market. Under the agreement, Adamas Motor Group will start the sales of the ROX 01 all-terrain luxury SUV from its state-of-the-art showroom in Moda Mall in November. The group is also actively seeking additional suitable automotive franchises in both the UAE and Bahrain to support their ambitious expansion plans in the region.

“We are tremendously excited to bring ROX Motor to the Kingdom of Bahrain and believe that the ROX 01 will become an extremely compelling proposition in the current luxury SUV market,” said Karl Hamer, CEO, Adamas Motor Group.

“With our long-standing experience, world-class facilities at Moda Mall and a dedicated team passionate about exceptional customer service, Adamas Motor Group is committed to supporting the growth and success of this pioneering new brand.

“As proved in other GCC countries, the value for money of this amazing vehicle is being recognised. We are confident that discerning motorists and families in Bahrain will appreciate this together with the advanced luxury features, exceptional versatility and attractive price point and we look forward to delivering first units by year end.”

H.E Naser Ahmed Bin Abdelazeez, CEO, Future Trans Motors – ROX UAE, added: “Future Trans Motors is delighted to announce the appointment of Adamas Motors as its exclusive Retail Partner for ROX in the Kingdom of Bahrain.

“We are equally excited about this partnership and confident that Adamas Motors will be the ideal representative for the ROX brand in Bahrain. Their company culture, structure and market approach are well aligned with our vision and values.”

ROX Motor is a Chinese luxury vehicle brand with a global perspective, committed to becoming a leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030. Since its foundation in 2023, the company has successfully established sales and service networks in more than 20 countries, including key Middle Eastern markets.

Its flagship model, the ROX 01 all-terrain luxury SUV has received critical acclaim for its design, performance and innovation, and has achieved record levels of demand in the region, setting a new benchmark for luxury adventure-ready vehicles.

This ground-breaking full-size SUV is offered in both six- and seven-seat configurations, delivering an impressive blend of performance, luxury and everyday usability. Its highly innovative powertrain features an all-wheel-drive (AWD) system that combines a gasoline engine with two electric motors, producing a total output of 474 bhp and 740 Nm of torque. This enables the ROX 01 to accelerate from 0 to 100 km/h in just 5.5 seconds. With a total driving range exceeding 1,000 km, the ROX 01 has been engineered for long-distance travel, whether on paved roads or in an off-road environment.

GO: Call 1667 5007 or e-mail info@adamasmotors.com.bh for more information.