The Kingdom is getting ready to sparkle!

With a rich history spanning more than 30 years, Jewellery Arabia returns this month alongside Scent Arabia, bringing world-renowned jewellery and watch brands under one roof in a celebration of craftsmanship and creativity.

Discover everything you need to know about one of the Middle East’s largest luxury shopping events and what to expect from this spectacular showcase of exquisite splendour.

FIVE DAYS OF GLITZ AND GLAM

Bahrain is gearing up for its most prestigious luxury event, showcasing a stunning selection of the finest jewellery and watch creations, alongside unique experiences and new activations.

One of the island’s most anticipated annual events is finally here, as Jewellery Arabia and Scent Arabia 2025 returns to Exhibition World Bahrain (EWB) from November 25 to 29. Now in their 33rd and third editions respectively, the twin exhibitions continue to draw international attention, with more than 700 brands expected to participate and over 51,000 visitors anticipated from around the world.

Held under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, and organised by Informa Bahrain in cooperation with the Bahrain Tourism and Exhibitions Authority (BTEA), the events highlight Bahrain’s growing stature as a leading destination for the luxury jewellery, watch and perfume industries in the region.

A Legacy of Luxury

Since its debut in 1992, Jewellery Arabia has grown from launching in a single hall at Bahrain International Exhibition Centre to becoming the Middle East’s largest luxury shopping event, reflecting more than three decades of evolution in the world of fine jewellery and watches. Today, it serves as the meeting point for international designers, collectors and enthusiasts, connecting global brands with high-net-worth customers. In 2024 alone, over USD125 million worth of products were sold, underlining its role as a major driver of regional commerce and brand visibility.

According to Sara Ahmed Buhiji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of the Board of Directors of EWB, the event continues to draw large numbers of visitors from across the GCC, particularly Saudi Arabia, Kuwait and Qatar, supporting Bahrain’s vision to strengthen its luxury tourism offering and year-round events calendar.

What to Expect

This year’s edition welcomes 85 new brands, several specialised pavilions and interactive activations designed to create a more immersive and enriching experience for visitors. Spanning six dedicated halls, Jewellery Arabia and Scent Arabia will showcase a curated mix of international names and emerging designers.

Visitors can expect the Middle East’s most extensive jewellery collection, from high-end and fine jewellery to bridal, vintage and day-to-day pieces. Leading brands and emerging designers will present new collections and limited editions, offering both investment opportunities and exceptional gifts. For watch enthusiasts, the exhibition presents a curated selection of timepieces – from designer and high-end masterpieces to vintage, pre-owned and limited editions.

Experiences For 2025

Among the main attractions is the Jewellery Arabia Plaza, a newly introduced dining area in Hall 7, inspired by the charm of upscale French cafés. Created in collaboration with Josh Stone Design Studio and Rue Catering Company, the space offers visitors an elegant setting to relax between exhibits and enjoy fine dining.

Another addition is the Greek Pavilion, featuring the works of eight prestigious designers whose creations pay homage to the artistry of ancient Greek craftsmanship. For those seeking something more personalised, the Jewellery Arabia Atelier, operated by Imperial Jewellers, will provide on-the-spot jewellery customisation services, from adjusting necklace lengths to polishing precious pieces.

Adding to the experience, a Gift Wrapping and Flower Station by LalaBella Events will be available in Hall 8, allowing visitors to elegantly wrap their purchases in luxury boxes or bags, with optional floral or chocolate additions.

The popular Bahraini Gold Souq makes a return in Hall 3, bringing together 38 distinguished exhibitors, including several newcomers. The section celebrates gold in all its forms, with displays that range from exquisite traditional jewellery to contemporary pieces that reflect Bahraini cultural heritage.

Visitors will also have access to DANAT, Bahrain’s premier pearl and diamond certification centre, where they can validate the authenticity of jewellery pieces and obtain certification. At their stand, guests also can witness the fascinating oyster-shucking process to discover natural pearls firsthand.

Scent Arabia

Running alongside Jewellery Arabia in Hall 2, Scent Arabia 2025 returns for its third edition, featuring leading perfume houses such as Atyab Al Marshoud, Gissah, Ajmal, Atyab Al-Sheekh and Junaid Perfumes. The exhibition caters to perfume enthusiasts and collectors looking for rare and artisanal scents, while also serving as a platform for emerging regional perfumers.

Visitors can explore exclusive fragrances, meet industry experts and access special collections available only at the event.

Plan Your Visit

Both events are free to attend with online pre-registration via their respective official websites.

Doors will open from 3pm to 10pm from Tuesday (November 25) to Thursday (November 27), 1pm to 10pm on Friday (November 28) and again 3pm to 10pm on Saturday (November 29).

Jewellery Arabia will be held in Halls 3, 5, 6, 7 and 8, while Scent Arabia will take place in Hall 2. ✤

:GO: VISIT JEWELLERYARABIA.COM AND SCENT-ARABIA.COM FOR MORE INFORMATION.

40 YEARS OF LUXURY AND LEGACY

Bahrain Jewellery Centre returns to Jewellery Arabia 2025 with an even more dazzling portfolio, welcoming three new luxury houses that define creativity and innovation.

Bahrain Jewellery Centre (BJC) once again takes centre stage at Jewellery Arabia 2025, the Middle East’s premier jewellery and watch exhibition. With each edition, the brand expands its distinguished portfolio, bringing together an impressive lineup of the world’s most coveted names.

This year, BJC welcomes three illustrious additions to its showcase – David Morris, Tiffany & Co. and Zenith – further strengthening its position as one of Bahrain’s leading destinations for fine jewellery and exceptional timepieces.

With a legacy spanning more than four decades, Bahrain Jewellery Centre has become synonymous with excellence in luxury retail. Its continued presence at Jewellery Arabia reflects not only a celebration of exquisite craftsmanship but also the company’s unwavering commitment to introducing new and exciting brands to the Kingdom’s discerning clientele.

“Our continued presence at Jewellery Arabia is a testament to Bahrain Jewellery Centre’s passion for excellence and our dedication to offering clients an ever-evolving selection of the world’s most coveted luxury brands,” said Mohammed Shirazi, Director of Bahrain Jewellery Centre. “This year, we are honoured to showcase the brilliance of David Morris, Tiffany & Co. and Zenith – each representing the pinnacle of creativity, heritage and innovation.”

David Morris, the celebrated London jeweller, brings its signature blend of bold artistry and rare gemstones, known for adorning royalty and often seen at major red-carpet events around the world. Tiffany & Co., the iconic American house, showcases its timeless elegance through legendary designs and a storied heritage of craftsmanship. Meanwhile, Zenith, the trailblazing Swiss watchmaker recognised for its precision and innovation, continues to push boundaries with masterful timepieces that inspire generations of watch enthusiasts.

Founded over four decades ago, Bahrain Jewellery Centre has grown into a trusted destination for luxury connoisseurs. Through exclusive partnerships, exceptional service and a vision rooted in excellence, BJC continues to connect its clients with the finest jewellery and timepieces the world has to offer. ✤

GO: VISIT WWW.BJC.COM.BH OR FOLLOW @BAHRAINJEWELLERYCENTRE ON INSTAGRAM FOR MORE INFORMATION.