Batelco Unveils the First Fully-Fledged Digital Experience Shop at Marassi Galleria
Batelco, part of the Beyon Group, unveiled its first fully-fledged Digital Experience Shop at an exclusive launch event on February 21 at Marassi Galleria Mall. The shop provides a contactless retail experience designed to elevate the customer journey. Encompassing a diverse range of functions with remarkable features, including a smart vending machine, the new shop is helping to change the face of retail in Bahrain.
Batelco’s new outlet enables customers to complete all their transactions through a simple, smooth and hassle-free digital journey. A special feature that sets it apart from any other shop is the smart vending machine, the first of its kind in Bahrain, which allows customers to purchase a new device on the spot through simple steps, without the need of a sales representative.
Another unique aspect of the shop is the product display zone, where customers can compare up to three devices side-by-side and explore their specifications, assisting shoppers to make better buying decisions.
Moreover, the shop also includes advanced self-service kiosks that incorporate a wide range of functions, including the ability to activate a new eSIM or replace a SIM card, as well as upgrade a Postpaid, Prepaid or Fiber line. Customers can also refill a prepaid plan, inquire about their bill, make payments and much more.
Aseel Mattar, General Manager Consumer at Batelco, said: “We are delighted to unveil this shop to our customers, offering them a quicker and more convenient shopping experience. Now customers can explore the details of the devices in the interactive product display zone and then make a purchase through our smart vending machine independently.
“We aim to continuously improve the customers’ digital retail experience and take it to the next level, and adding a smart vending machine alongside advanced self-service digital kiosks at the retail shop is a big leap to elevating the experience further.”
During the event, Batelco executives and members of the media were present and demonstrated live purchasing of a device through the smart vending machine,which holds various types of devices and accessories. Soon, Batelco will launch more smart vending machines in different areas of the Kingdom.
Customers are invited to visit the shop at any time during the malls’ opening hours. The new Batelco shop is located in Marassi Galleria Mall, ground floor.
GO: For more information, please visit www.beyon.com
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