Bahrain Commercial Facilities Company (BCFC) has announced the appointment of Mohsen Kassem as Chief Executive Officer of Group-owned Automotive Companies, the leading distributors of Honda, Chevrolet, GMC, Cadillac, Haval, GAC, Tank, Tasheelat Car Leasing Company and other brands. 

Reyadh Yusuf Sater, Board Member of BCFC and Chairman of the Automotive Companies, extended a warm welcome to Mohsen as he assumes the role of CEO at the Automotive Companies, and conveyed the unwavering confidence in his leadership capabilities to drive growth, facilitate expansion, increase market share and fulfil the aspirations of customers. 

Reyadh emphasised that the appointment of Mohsen underscores BCFC’s commitment to strengthening its leadership team by attracting top-tier talent and to provide the necessary support and resources to achieve its set goals. Reyadh noted that BCFC strives to stay updated on advancements in the global automotive industry, aiming to maintain the Group’s enduring leadership in the automotive landscape of the Kingdom of Bahrain.

Mohsen conveyed his appreciation and gratitude for being selected as the CEO of the Automotive Companies and joining a leading national group. He stressed his commitment to spearheading strategic initiatives aimed at modernising and improving the service level within the automotive sector. Furthermore, he emphasised the importance of activating the potential of the company’s workforce, improving competitiveness, fostering innovation, elevating customer experience and journey and ultimately realising the ambitious goals set forth. 

Mohsen said: “Aligned with the strategic directives set forth by the Board of Directors, we are poised to channel our efforts towards strengthening and bolstering the market position of our automotive companies, fostering innovation through robust support for cutting-edge products and services, to uphold the leadership position within the industry and proactively expand our customer base through the execution of a suite of ambitious initiatives.

 “Our commitment extends to the enhancement of customer loyalty and the meticulous implementation of streamlined and effective processes for both internal and external business partners.” 

With more than 24 years of extensive experience, Mohsen boasts a distinguished track record in the automotive sector. His career has been marked by successful tenures in leadership roles at prominent companies, including General Motors and Nissan. Notably, he has demonstrated his expertise in navigating the dynamic automotive landscape, with a focus on the Gulf and Middle East markets.