Capturing the unique energy of one of the world’s chicest cities, the latest collection from Philippe Model Paris is a study in funky, eclectic style.

Tremblez bourgeois! (an exhortation that the middle class should tremble or fear) is spelled out in bold red spray paint on a pristine Parisian wall – an image indicative of the unique energy of a city that luxuriates in true multiculturalism and multiple contrasts over a solid mantle of classicism.

It’s a new beginning for the brand led by the creative vision of Tuomas Merikoski. The Finn has long been adopted by Paris, as part of the global creative community that renders the city vibrant and pulsating, an energy he is injecting at Philippe Model Paris.

The French capital is the beating heart of this new interpretation of the Philippe Model ethos. An open and inclusive Paris: one of artists, breakdancers, skaters and classy passersby. The way they dress and the pieces they wear, are the expression of their personality, the language they speak.

A postmodern take on classicism, with bold new Big MODEL trainers to match, tailoring, shirting and knitwear unite men’s and womenswear. Regular seeming shapes are exaggerated with bold volumes and interesting surfaces and finishes. Sustainable credentials are introduced with dirt treatments on some of the fabrics and a taste for imperfection adds a zest life.

The expression is urban, unfazed, direct, undiluted and with a tongue-in-cheek twist. The word model recurs in bold capitals as a statement, coupled with fabric patterns that impart an almost retro feel when coupled with the thick-framed glasses, scarves and oversized jewellery featured in this season’s campaign.

Far from being formulaic, the new identity is playful, energetic and easy giving the individual the tools to shine. ✤

GO: VISIT WWW.PHILIPPEMODEL.COM FOR MORE INFORMATION.