The second edition of the Radio Bahrain Business Club, hosted by 96.5 Radio Bahrain, followed up its successful debut last year by attracting more than 400 businesses from all industries to its exclusive, free business growth event over four days at the InterContinental Bahrain. 

The event served as a powerful platform for businesses in Bahrain and the Eastern Province of Saudi Arabia, equipping them with essential marketing strategies to connect with broader audiences and foster growth through the power of radio and multimedia.

Businesses that were renewing their memberships attended the event, alongside new members. With upgraded services, the Business Club now includes strengthened on-air reach, in addition to expanded support on social media and digital platforms, providing members with even more robust channels to reach their target audiences through Radio Bahrain’s extensive offering.

“The resounding success of our second business growth event and the continued enthusiasm of the business community reaffirms Radio Bahrain Business Club’s value in driving successful marketing campaigns across various industries,” said Omar Khalifa Shaheen, CEO of Radio Bahrain Company.

“We are thrilled that so many businesses renewed their memberships and that new organisations joined us this year.

“This growth highlights the impact and the long-term advantages of Radio Bahrain’s amplified influence. We aim to keep evolving to meet the needs of our members and help them navigate a dynamic marketplace.”

Returning members were full of praise for the initiative.

“As a member since last year, we’ve experienced first-hand the impact of Radio Bahrain Business Club’s comprehensive reach,” said Laura Murray, Principal of Quest School.

“Radio Bahrain has been with us every step of the way on this journey to get Quest School’s name out in Bahrain and amongst the community.”

Nadia Zucchelli, Owner of Let Them Eat Cake, added: “The decision to renew our membership was easy. We have a fantastic relationship with Radio Bahrain. With the impact of their campaigns, we now have an increase in our sales and, all together, it’s a very successful partnership.”

The event featured a series of workshops focused on innovative digital marketing strategies and the enduring power of radio. It highlighted Radio Bahrain’s unique position as a hybrid of traditional and digital media and the offline and online advantages it presents.

Attendees gained insights about how to leverage Radio Bahrain’s advanced platforms to stay ahead of the competition and ensure effective engagement with their target audiences.

The Radio Bahrain Business Club offers three membership tiers – Silver, Gold and Platinum – with benefits tailored to maximise return on investment through a 12-month programme starting in January 2025. Members also enjoy access to up to 80 per cent discounts on 2025 campaigns, increasing affordability and impact for companies across all sectors.

With its growing membership and enhanced suite of services, the Radio Bahrain Business Club is poised to remain an indispensable tool and a key resource for businesses across Bahrain as their strongest route to the market with the ultimate combination of airwaves and digital services.

This second edition solidifies Radio Bahrain’s commitment to cultivating a thriving business community and setting new standards for media and digital support for companies of all sizes.

GO: Visit www.radio.bh for more information.