We love the Spring 2021 collection from Tommy Hilfiger, not just for the fun, eyecatching duds but also for the brilliant stories it tells.
The collection campaign is fronted by a diverse cast of activists and advocates, all striving for a society that ‘Wastes Nothing and Welcomes All’. They share their stories and activism journeys to inspire fans to create a brighter future. Models include:
Compton Cowboys (USA): a horse-riding healing community and mentorship collective founded by activists Randy Savvy, Stoner Mane and Kee, who use equestrian culture to show L.A kids an alternative future.
Jameela Jamil (UK): actor, radio presenter, model, writer and body positivity activist who founded the “I Weigh” platform and podcast as a safe and inclusive space for all women.
Kiddy Smile (France): DJ, dancer, producer, self-expression and identity activist helping the next generation understand and embrace themselves through ballroom dancing.
Mogli (Germany): singer-songwriter, filmmaker, designer and activist advocating for a kinder way of living towards all people and the planet.
Tom Grennan (UK): former footballer turned singer and songwriter giving back to his community through small acts of mental health activism.
Monica Guo (China): founding member of the Chinese national surfing team who is challenging stereotypes and creating opportunities for the next generation with her allgirl surf school.
The collection features a range of more sustainable materials and production techniques. Materials, including: EcoVero viscose; lower impact recycled polyester; Lyocell fabric; organic cotton; and plant-derived BioCool finishing, continue to build on the brand’s ambitious sustainability mission.
“As we stand at one of the most pivotal moments in history, we must move forward together to build a future for the next generations,” says Tommy Hilfiger. “I am proud that our Spring 2021 collection is represented by a such an incredible and diverse group of people who embody this message. Throughout the season and beyond, I am confident they will inspire fans to drive meaningful, long-lasting change.” ✤
SHOP THE STORY AT GLOBAL.TOMMY.COM