Farfetch unveils a seasonal campaign celebrating modesty.


Shot by Abdullah El Maz, this campaign showcases a conceptual interpretation of modesty. Featuring iconic brands such as Gucci and Fendi, alongside up-and-comers, such as Lee Matthews and Eliurpi – and spring trends such as leather layers and white out take center stage alongside bold jewelry and fine watches all available exclusively on Farfetch.

The campaign also displays the growing pool of talent joining the Farfetch community with the introduction of Bara’a Sam. Born and raised in Saudi Arabia, 22-year old Bara’a’s unique look is a combination of his father’s Afghani roots and his mother’s Malaysian heritage. Currently a university student, Bara’a brings his creative flair to this year’s campaign with his laidback style.

From effortless, adaptable daytime looks to matching evening ensembles and blending local luxury with a global appeal, Farfetch is ready to add the pièce de resistance to any ensemble. Opt for elegance and comfort with over 1000 different styles, only on Farfetch.com, and with pieces for every occasion. ✤

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