Engy El Mekawy
Marketing Manager, First Motors
You’ve just moved to Bahrain. What made you decide to come here and how are you finding living on the island?
I have experience working in different markets in North Africa, therefore it was a great opportunity for me to get the experience of working and exploring the GCC market as well. Moreover, the weather here is just perfect for me. Although it’s still my first month in Bahrain, I can say that I really love the country and I can feel the hospitality here from everyone.
What do you think makes the Genesis and Hyundai brands stand out from others in the market?
I think Hyundai and Genesis are great brands, covering both the mass car segment and luxury segment. The diversity of the models in both brands allows us to offer products to a wider audience. This is definitely supported by the outstanding aftersales services and the exquisite customer experience provided by First Motors, which strengthen both brands.
What inspired you to pursue a career in the automotive industry?
I have always had a passion for cars, so I can only thank destiny for giving me the opportunity of drawing my career path in the automotive field since a very young age. Moreover, I’ve always believed that anyone can succeed in any field! As long as you are dedicated and committed, you can overcome any hardships that may arise. A wise man once told me: “Everybody wants to go to heaven, but nobody wants to die. Success is not final; failure is not fatal. It is the courage to continue that counts.”