INFINITI Middle East’s exciting new content series, Undiscovered Arabia, follows four intrepid adventurers who set out to individually discover hidden gems in the region.

The inventive campaign, which just wrapped up filming, is the result of a collaboration between INFINITI Middle East and four content creators.

It follows the adventures of acclaimed photographer Ishaq Madan from Bahrain; designer and photographer Cheb Moha from the UAE; Jaber Ali from Qatar, and Laura Alho – the writer and photographer who founded the popular travel blog, Blue Abaya – from Saudi Arabia.

Each content creator, using an INFINITI model, delved into the unexplored wonders of their country, bringing to light the beauty and diversity of the region.

The series begins with Ishaq exploring the magical Tree of Life, a 400-year-old mesquite tree thriving in the Bahraini desert.

Next, Cheb takes a look at the thriving merchant scene in the UAE, bringing a fresh perspective on the rich history of the country.

Jaber takes viewers on a tour of the Qatari desert, visiting Richard Serra’s four gigantic monoliths, showcasing Qatar’s blend of tradition and modernity.

And, finally, Laura highlights the stunning natural beauty and heritage of Saudi Arabia by making a road trip to Taif during the rose-picking season.

The purpose of the Undiscovered Arabia series is to inspire audiences across the Middle East, with each content creator showcasing their country through stunning visuals and compelling narratives that capture the essence of the region.

The series aims to encourage viewers to explore and appreciate the hidden treasures within their own countries.

GO: Visit www.infiniti-me.com for more information.