Living and breathing all things automotive, the General Manager of Porsche Bahrain brings two decades of dynamic industry experience to his role. He talks about the brand experience, his Porsche pick for a road trip and a fun fact from his childhood days!

As the GM of Porsche Bahrain for almost two years now, you’re running one of the biggest luxury brands in the region. How do you stay ahead of the curve in this competitive automotive market?
At the heart of everything is the customer experience. This isn’t just about selling cars; it’s about building relationships and integrating customers into the Porsche family. We strive to exceed expectations at every touchpoint – from the initial showroom visit and test drive personalisation to bespoke after-sales service and exclusive owner events. Understanding the unique preferences and high expectations and making customers feel part of the Porsche family is key – we focus on exclusive driving events, track days and lifestyle gatherings that resonate with our customers. This provides opportunities for them to experience the full potential of their vehicles and connect with fellow enthusiasts, strengthening brand loyalty.
It’s also important that we constantly monitor market trends, competitor activities and economic indicators specific to Bahrain and the wider region. This allows us to adapt our strategies, whether it involves product placement or marketing campaigns, ensuring we remain relevant and competitive.

What’s the most unique customisation request you’ve received from a Porsche client?
That’s a fascinating question! Client confidentiality is paramount in our business, so I can’t share specific details about individual requests we’ve handled here at Porsche Centre Bahrain. Every custom order is a personal journey between the client and Porsche. However, I can speak generally about the types of unique requests Porsche addresses globally through its Porsche Exclusive Manufaktur and the even more specialised Sonderwunsch (special request) programme. These programmes exist precisely to turn extraordinary visions into reality, and you can spend as much as BD100,000 to customise your car.

If you were going on a road trip in any Porsche model, what would it be and why?
My pick would have to be the 911 Targa. It’s such a brilliant car because it truly delivers that ‘best of both worlds’ experience, adapting perfectly to any weather. Whether I was driving it in the UK or exploring the GCC, it consistently proved to be a fantastic and never-disappointing ride.

Could you share a fun fact about yourself that most people might not know?
You know, it’s kind of funny, but when I was a kid, all I wanted to be was a bus driver. I think it was just the idea of being in control of a vehicle and driving around. It’s interesting how that desire to drive has stuck with me, even if the vehicles I’m interested in now are a bit different!

You’re a long way away from your home in Wales. How are you finding Bahrain and what do you do to unwind after a busy day at work?
The fantastic work-life balance I’ve found in Bahrain, a significant improvement over the UK, has truly allowed me to embrace my sporty side. I’m a regular at the gym and have become quite addicted to padel, playing at least twice a week. Plus, being a bit of a foodie, I love exploring the incredible local Bahraini cuisine most weekends. ✤