Islanders are about to experience a new standard in cinema viewing with the launch of the country’s first IMAX and only 7-STAR theatres by NOVO Cinemas. Promising a complete entertainment experience with cutting-edge cinema technology and premium facilities, Novo Cinemas; a subsidiary of ELAN, launched its flagship Bahrain location at Seef Mall Muharraq.

Novo Cinemas at Seef Mall Muharraq features 14 screens and a capacity of over 1300 seats. The state-of-the-art multiplex also boasts Bahrain’s first IMAX theatre, the world’s most immersive big-screen experience with patented image and sound technology, and theatre geometry. What’s more, film buffs across Bahrain and other neighbouring countries can indulge in the luxury Novo 7-star theatre experience, featuring reclining leather seats, individual iPads for easy ordering, a dedicated chef and butler service. In addition to an enviable line-up of movie releases, Novo Cinemas will play host to a packed calendar of fun activities, as well as serving as Bahrain’s new entertainment venue for private and corporate screenings and events.

Commenting on the imminent opening, Debbie Stanford-Kristiansen, Novo Cinemas CEO says, “We are very proud to bring a premium cinema experience to the Kingdom of Bahrain. Novo Cinemas enjoys a long legacy of innovation and pioneering technologies in the region, and we are thrilled to be launching our flagship at the exciting new shopping and entertainment destination, Seef Mall Muharraq.”

Invested in its mission to transform the movie-going experience across the local communities, Novo Cinemas continues its expansion across the Middle East. Launch plans are also underway this year for Novo multiplexes in Doha’s North Gate Mall and 01 Mall, and Dubai’s Dragon Mart. ✤