Shamia Abdul Aziz

Assistant Director of Marketing and Communications, Sofitel Dubai The Palm

Tell us three things that make Sofitel Dubai The Palm stand out from its competitors?
Firstly, the resort features 546 rooms, suites, apartments and villas providing accommodation for every need ranging from couples, families to lengthier stays. Secondly, the Polynesian theme design of the resort combined with French elegance, lush greenery, wood elements, water features, natural stones and paintings make the resort a unique tropical and relaxing sanctuary. Last but not least, our focus on sustainability through programs such as “Planet 21” reflects our commitment towards minimising the impact of activity on the environment and allows us to become a business that is a part of the community, promoting ethical culture and business practices.

What are your favourite cultural hotspots in Dubai and why?
Dubai has so many hidden gems, many people never see. Outside of your stereotypical tourist destinations and the malls, my favourite cultural hotspots are Al Seef and Al Fahidi Historical neighbourhood. I enjoy wandering over to Al Seef and exploring its charming pathways, art gallery and dining boulevard offering amazing cuisines with the Dubai Creek view. I always encourage Dubai visitors to make sure they visit this area of Dubai so that they can really experience a full version of the city.

Share with us some of your professional goals at the hotel for the rest of 2019?
I joined Sofitel Dubai The Palm three month ago as the Assistant Director of Marketing, PR and Communications and I am very excited to execute the marketing strategies and plans tha t I have put in place for the rest of 2019. From implementing our recent new Sofitel branding and tagline “Live the French way”, to launching a new Indian restaurant concept and planning for the Festive ‘Art de Noel’ campaigns, there will be a lot of interesting activations to look forward to and ensuring our highest standard of hospitality for our guests.


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