Johnross Gomes
Marketing Manager at Ferrari

What does a typical day look like for you?
One of my favourite parts of my job is that there is no true ‘typical’ day. I try to start my morning by catching up—reading and responding to my emails and messages and checking in with my direct reports. I try to do any creative work around mid-day, since that’s when I’m most energised. I usually spend the remainder of my day on focused work, usually analysing ongoing or completed projects.

As a marketing professional, you have found your niche in the high-end automotive industry. What sets this sector apart from others?
The automotive life and culture are something one can theoretically enjoy even without being a licensed driver or owning a car. The high-end automotive realm offers a virtually inexhaustible range of things to appreciate, from the aesthetics of good automotive design and the deep and intricate history and traditions of the industry to the thrill of a high-horsepower engine giving you tremendous freedom and control over where you want to go and when.

If you could ow n any car in the world, mone y no obje ct, what would it be and why?
The Ferrari F50 is my all-time favourite Ferrari. It has truly gone down as a ‘forgotten’ supercar – the middle child that nobody seems to remember. The F50 is special for two reasons. Firstly, it featured in Need for Speed, a game I spent hours playing as a child. Secondly, it’s incredibly rare (349 units built makes it rarer than the LaFerrari, the Enzo or the F40) and because its open roof allows you to hear the glorious engine – an engine originally developed for a Formula 1 race car.