ISLAND INSIDER

Jawad Assiri
Maserati Marketing Manager at Euro Motors

What first drew you to working in the automotive sector?
My first joyful experience in a nimble yet intimidating super car at the early age of 16. At this moment my passion truly ignited for the automotive sector and it was during my college days when I discovered that marketing could be a tool for me to ignite this same passion of mine in others. Being part of the automotive marketing sector in Bahrain for nine years has been a unique experience to me, witnessing first-hand the rapid changes and being a part of a still young, transforming sector inspires and draws me even closer!

What’s the best thing about your job?
So much can be said but what comes strongly to mind is first that Maserati is a brand distinguished from the rest, this gives me a daily dose of positivity and motivation, pushing me to work smarter, harder and present Maserati in a unique and successful way in a competitive market. Also, I can confidently say that the teamwork and camaraderie of the people here at Euro Motors is an aspect I cherish and respect.

What’s the best road in Bahrain to take a test drive and why?
It must be the drive at Bahrain Bay during sunset! Imagine that you are driving the audacious Maserati MC20, the sun is on its setting phase, all the clouds are bright orange in colour, the towers on your left are shining from the sun, the sea on your right is shimmering, you are cutting the wind while curving on the long road, this is the moment! This feeling is irreplaceable to me, it is this drive that excites me the most.