Marketing Manager, Foodvest Holding
How do you manage to communicate effectively on behalf of three such diverse brands as Fuddruckers, Caribou Coffee and Marble Slab Creamery?
There is always a professional relationship between the business, its customers and its clients. As a marketer, I try to maintain a balance of all three to effectively connect given the diversity of the brands I am handling by being up-to-date with current trends and understanding consumer behaviour. In addition to that, releasing creative materials that would easily capture the interest of our audience is important.
What is your favourite part of your job?
There’s a lot to be fond of being a modern marketer in the food and beverage sector. In the long run, this profession gets more creative and more technical at the same time. We start with cool ideas, inform it with up-to-the-minute data, execute the materials and mind-blowing graphics with my amazing team and disseminate it to the world! How awesome is that?! Another favourite part is connecting and collaborating with people from diverse backgrounds and various sectors. The collection of perspectives and ideas I’m exposed to on a daily basis is neverending. The adrenaline is always at its peak! Let’s not forget the frequent foodtasting sessions. I personally think that is the best part!
What is the item on your menu you recommend visitors to try at each of your brand outlets and why?
One thing I always reassure visitors or generally any connection I come across is that items on our menu are made from scratch and freshly made every day. For instance, our burgers at Fuddruckers are never frozen, premium cut 100% USDA, Certified Angus Beef, butchered and hand-rolled daily at our own butchery. We bake our own sesame-topped buns from scratch! Our Build Your Own Topping Bar is fresh produce that is being prepared on a daily basis with strict compliance. On the other hand, Caribou Coffee creates hand-crafted blends using 100% Arabica beans, 100% premium real chocolate and fresh milk, along with a variety of sugar-free syrups that delights our customers with less guilt! Caribou Coffee also follows the ‘daily fresh baked patisseries’ protocol at our own BOU Bakery. And lastly, Marble Slab Creamery is fresh homemade small batches of ice cream made daily. Nevertheless, I recommend trying out everything on the menu especially limited-time products we launch on a quarterly basis!