Ameera Mudhaffar
Marketing Manager, Global Catering Services Bahrain

Looking back at your journey from those early call centre days, what advice would you give your younger self?
If I could give advice to my younger self, it would be to embrace every opportunity to learn, even in roles that may not seem like part of the ‘big picture’. Working in the call centre taught me patience, resilience and how to communicate effectively with different types of people – skills that became foundational as I advanced in my career. I’d also tell myself not to rush the journey. Sometimes, we’re so focussed on where we’re going that we miss out on what we can learn along the way. Each role, no matter how small it seems, contributes to who you become professionally and personally.

What’s one skill you think has been the most unexpected asset on your career path?
One skill that’s surprised me with its value is adaptability. The ability to shift between industries – from airlines to banking, event management and now marketing – has been crucial. I’ve learned to view change as an opportunity, not a challenge, and I believe that has allowed me to bring fresh perspectives and innovative ideas into each role. The adaptability I developed early on has helped me navigate different organisational cultures, work styles and market demands and it’s also made me a quicker learner, which is essential in the fastpaced marketing world.

What do you enjoy doing in your spare time? Any hidden talents that might surprise us?
In my spare time, I love reading to my toddler and getting into pretend roleplaying with him. There’s something really special about seeing his imagination come to life and creating little stories together. It’s a chance for me to unwind and connect with him in such a meaningful way. It also reminds me of the importance of creativity and playfulness – qualities that I bring into my work as well, especially in crafting engaging marketing campaigns.