Duaa Shamlan
Marketing Manager, NAD Group Holdings

What inspired you to pursue a career in marketing?
My inspiration for a career in marketing stems from the dynamic nature of the field. I am drawn to the ability to forge meaningful connections with diverse audiences and engage in a variety of tasks that keep each day fresh and exciting. The challenges I face daily fuel my passion and I find immense satisfaction in witnessing the tangible progress that results from my efforts. Marketing not only allows me to grow personally and professionally but also gives me the opportunity to contribute to the success of the brands I work with.

How many brands do you manage with NAD and what is the most enjoyable part of your job?
I currently manage up to 13 brands in collaboration with NAD. The most rewarding aspect of my role is the deep engagement I have with each brand, as they each present unique challenges and creative opportunities. Whether I’m strategising for social media campaigns, organising events or exploring collaborative initiatives, I enjoy the variety that comes with each task. Achieving success in marketing requires unwavering commitment and enthusiasm and I find great joy in the journey of driving results for each brand I represent.

What’s your go-to activity to unwind after a busy week?
As a mother of three, I deeply value the time I spend with my family. Whether it’s sharing a delightful dinner, enjoying a movie night or simply discussing our day, these moments are precious to me. I also prioritise personal time to recharge, whether it’s diving into a good book, catching up on my favourite shows or taking a peaceful walk to clear my mind. Striking a balance between family activities and self-care is essential for me, helping me recharge and prepare for the week ahead.