Mariam Khorasani
Marketing Manager, Sole Corp

At Sole Corp, you manage campaigns for a range of food and beverage (F&B) brands. What is it about hospitality marketing that resonates with you most?
What I love most about hospitality marketing is that every day brings something new – new campaigns, new trends and fresh ways to engage with our audience. Managing over 15 brands, each with its own identity and cuisine – from traditional Bahraini to Indian, Asian, and more – gives me the chance to constantly shift gears and think creatively. The beauty of marketing in the hospitality space is that you’re not just selling a product – you’re selling an experience. I enjoy building campaigns that tap into what people are really looking for when they dine out: connection, culture and comfort.
When I see customers engaging with a campaign – sharing it, tagging friends, booking a visit – it’s rewarding because it means we’ve created something that resonates.

You have a passion for creative storytelling. What in your opinion makes an enticing story for a brand?
I believe the most enticing brand stories are those that feel authentic, human and emotionally meaningful. People are looking for more than just a product or service – they want to understand the ‘why’ behind a brand. Storytelling offers a powerful way to showcase the people, culture and passion that brings a brand to life.
When managing multiple brands, you quickly learn the importance of preserving each brand’s distinct voice. Ultimately, great storytelling builds connection, trust and loyalty – the foundation of long-term, sustainable success.

What’s your favourite local foodie spot that never lets you down and what makes it special to you?
There are so many great spots but my go-to for Asian food is Hong Kong Gateway – it’s always a hit with friends and family. For traditional dishes, I love Fareeq Bin Aqool. It really captures the heart of Bahraini cuisine and has become a regular choice. Another new favourite is Scoop Creamery – they’re always coming up with unique, creative flavours. It’s the kind of place that just makes you happy to support local.