Opening in one of the premier shopping destinations in the Kingdom of Bahrain, the new Under Armour store is the first of its kind in the region.

Known for being one of the originators of performance footwear, apparel, and equipment, it comes as no surprise that Under Armour has (finally!) made its official debut in Bahrain.

With innovative products that have continued to revolutionise how athletes across the world dress, the American brand chose City Centre Bahrain for the location of its new store in order to cater to customers across the city of Manama and the rest of the island. “We are proud to open our first store in the Kingdom of Bahrain and to make our official debut to the focused performers who live in this exciting market. Our new store means Under Armour is now perfectly suited to cater to customers across the city of Manama and all of Bahrain, as well as regional visitors,” said Lee Devon, Vice President for Under Armour Middle East.

“Bahrain is a wonderful country that is filled with life, diversity, amazing experiences and with incredible people, we’ are thrilled to be a part of the Bahrain community. We can’t wait to meet our customers in the store, out on the playing fields and on running tracks as we bring the Under Armour ethos of participation, fitness, fun, enjoyment, and sporting achievement to everyone in Bahrain.” Under Armour’s new store is the first in the region to be designed and fitted out under new global guidelines for a seamless and consumer-friendly retail experience amidst the ongoing pandemic.

Customers will also be able to easily browse an extensive range with the help of highly trained staff who can offer advice on a variety of topics. But it gets better. By now, the link between Dwayne ‘The Rock’ Johnson and Under Armour is an obvious one, and the good news here is that all the latest male and female sports apparel from the global brand ambassador’s Project Rock collection will be up for grabs at the City Centre outlet. Time to finally take that run you’ve been putting off, huh? ✤

GO: FOLLOW @UNDERARMOURME FOR MORE INFORMATION.