Selected by Zlatan, a performance-led training collection unveiled by H&M Move, has been co-created with global football icon Zlatan Ibrahimovic and fuses the legendary athlete’s unmatched sports expertise with the company’s dedication to innovation and style and results in a bold expression of form, function and confidence, designed to cultivate strength from the inside out.

Swedish superstar Ibrahimović’s extraordinary achievements on the field – paired with his relentless commitment to movement – make him a natural partner for H&M Move, which is a sub-brand of the Swedish multinational fashion retailer, H&M Group. Through a close creative exchange with the H&M Move design team, he has channelled his passion and experience into a men’s training collection engineered for exceptional performance – in the gym and beyond.

“H&M Move understands what I want – strong, clean pieces that speak for themselves,” said Ibrahimovic.

“This collection delivers. The deep blue gives power, and the fit feels made for movement. I don’t settle for less, and I’m very satisfied with the result.”

The Collection

Defined by dynamic fits, technical trims, and focused detailing, the collection balances bold design with performance-driven comfort. Highlights include a seamless, sculpted training top with a washed finish that evokes mineral patina, and reflective silver graphics. Another standout piece is the high-stretch, double-layered shorts featuring a refined marble print, designed to pair with the matching mesh vest top.  

“The creative direction behind this collection is inspired by the Roman Empire – a nod to the fearlessness, presence, and legacy that define Zlatan,” said Marie Fredros, Head of Design at H&M Move.

“This comes through in the mineral finishes, the imperial-style font, and the custom-designed co-branded logo.”

Fabrics

Garments are made from performance materials featuring H&M Move’s signature DryMove technology, chosen for its breathability and moisture-wicking capabilities. Select pieces also include lightweight mesh fabrics for optimal ventilation during high-intensity training.

Colours

A grounded, powerful palette of washed marble white, stone grey, and deep ocean blue is accented with reflective silver graphics.

Accessories

The collection is completed by a curated range of accessories, including a marble-print cap in stone grey, a black shaker bottle, and branded sports socks.

Kids’ Line

The drop also includes an exclusively online kids’ line for young athletes and movers, mirroring the adult styles with the same attention to performance and detail. Pieces are unisex in design and available in the boys’ section – except for shorts, which come in one version for boys and one for girls. Sizes range from 110/116 (four to six years) to 170 (14 years+).

The Selected by Zlatan collection is now available at selected H&M stores and online.

GO: Visit Welcome to H&M Move | H&M PA for more information.