Address Beach Resort Bahrain and Al Haddad Motors are delivering sustainable luxury through a new Mercedes-Benz partnership.

Address Beach Resort Bahrain has announced a new partnership with Al Haddad Motors, the exclusive distributor of Mercedes-Benz in Bahrain, merging innovation, sustainability and elevated guest experience. The collaboration enhances the resort’s premium fleet with two state-of-the-art brand-new vehicles, the all-electric Mercedes-Benz EQS 450 SUV and the refined and iconic Mercedes-Benz S450.

Set along the idyllic shores of Marassi, Address Beach Resort Bahrain continues to redefine beachfront hospitality in the Kingdom. The addition of these vehicles reflects the resort’s focus on providing outstanding service while embracing environmental responsibility.

The all-electric SUV is a testament to progress, offering guests an unparalleled ride defined by silent power, innovative technology and zero emissions. Whether shuttling VIP guests from the airport to the resort or providing an exclusive ride to discover the island, the EQS 450 makes a bold and eco-friendly statement.

Complementing this is the acquisition of the latest Mercedes-Benz S450. Synonymous with sophistication and world-class engineering, the S-Class is designed for discerning guests who expect nothing less than timeless elegance, comfort and prestige. Whether for dignitaries, celebrities or special occasion stays, the S450 provides a fitting welcome to those accustomed to first-class living.

Supporting the initiative, Al Haddad Motors, in collaboration with Emaar Hospitality Group, has installed two electric vehicle charging stations – one located at Address Beach Resort Bahrain and the other at Vida Beach Resort Marassi Al Bahrain. This strategic move offers added convenience for the growing number of electric vehicle owners and showcases the resorts’ eco-conscious hospitality that blends modern needs with luxury comfort.

This partnership also came to life during Bahrain’s Formula 1 weekend in April, when Address Beach Resort Bahrain and Mercedes-Benz hosted a series of F1-themed activations around the property, including high-octane displays, exclusive Mercedes-Benz showcases, live screenings and VIP receptions.

“Our collaboration with Al Haddad Motors and Mercedes-Benz is a natural extension of our commitment to offering guests a luxurious, forward-thinking experience,” said Ricardo Vale, General Manager of Address Beach Resort Bahrain. “The addition of the EQS 450 SUV and S450 reflects our promise to redefine travel in the Kingdom, not just as a mode of transportation but as a continuation of the elevated lifestyle we offer from the moment our guests arrive. The new EV charging stations further support this vision, reinforcing our dedication to a greener tomorrow.”

Warren Hudson, CEO of Al Haddad Motors, added: “Our partnership with Address Beach Resort Bahrain is a perfect representation of the future of luxury, where elegance meets sustainability. The inclusion of the EQS 450 SUV and the S-Class demonstrates how innovation can enhance the guest journey, from arrival to departure.” ✤

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