Areej Masri
Marketing Manager, Porsche Centre Bahrain, Behbehani Brothers W.L.L.

As the Marketing Manager of Porsche Centre Bahrain, how would you define the Porsche experience?
I would define it as a combination of exceptional engineering, outstanding performance, timeless design and a deep connection between the driver and car.
Porsche vehicles are designed to deliver an unparalleled experience that is both exhilarating and refined. However, it’s also about the feeling of being part of a community of passionate Porsche enthusiasts who share a love for driving and a commitment to excellence. It’s about the excitement of pushing yourself and your ride to the limit and the sense of pride and accomplishment that comes from owning and driving a Porsche, a brand that has a rich history of innovation and performance.
Ultimately, I would say the Porsche experience is about the joy of driving and the feeling of being connected to a machine that is not just a car, but a work of art that is engineered to perform at the highest level.

Having worked in the field of events and conferences in the initial part of your career, you met people from diverse backgrounds. Were there any interesting acquaintances that stood out and why?
Yes, during my time working in events, I had the opportunity to meet many interesting people from diverse backgrounds. They shared their unique perspectives and insights on life based on their own experiences. I met prominent businesspeople, adventurers and talented artists and musicians, passionate about their craft and dedicated to their work.
Overall, I found that each person I met had a unique story to tell and something valuable to share. These acquaintances broadened my perspective and taught me the importance of being open to new ideas, which has been invaluable in my personal and professional life.

How does your day usually look at work and after that?
My workday typically includes a range of responsibilities, comprising of a mix of strategic planning, collaboration with the team along with external partners and the execution of marketing initiatives. Tasks such as developing and implementing marketing strategies and plans to increase brand awareness, generate leads and improve customer engagement, for example, are at the top of my list to ensure the Porsche brand is represented in the market successfully. After work, I usually like to spend time with family and friends, try out new restaurants and activities or unwind with Netflix, depending on the day.