SS15: River Island Goes Sunny Side Up

It’s one of our favourite high street brands that continuously offers great looks for all seasons. And for Spring Summer 2015, River Island really went all out. Calling on the fashion big guns to shoot the SS15 ad campaign, the brand turned to photographer Emma Summerton with creative direction by Studio Blvd and on-point styling by Edward Enninful.

The sun-drenched campaign was shot in Palm Springs, California with models Ieva Laguna, Kai Newman, Simon Nessman and Nathaniel Visser. With super bright whites and sunny yellows, River Island’s SS15 collection is packed with fresh styles for a new season wardrobe overhaul.

For women, outfit ideas and inspiration is plenty. The Sugar Trend makes a comeback with bright pieces. There’s pop art inspired accessories, slogan bags, jewelled sandals, metallic flats and trainers and lots of ice-cream palette choices.

The Oxygen Trend also comes to the forefront with a combination of tactile textures in a crisp palette of creams and whites, great for a wardrobe detox this season. Key to this look is soft tailoring, lightweight knits and sportier pieces.

Ladies who crave print and colour, River Island has you covered. Grab the sassy Glamathon look with block colour pieces, geometric prints and bold designs, perfect for summer festival fun. Orange and blue are massive colours this season! There’s also the fun 70s denim style. All of these trends round off a sleek collection for women.

For all the trendy men out there, it’s time to get out with the old and in with the new. River Island’s SS15 collection for the boys starts off by helping you nail your Ivy League style. Cropped, pleated trousers, textured knits and a classic blue palette are modernised with ombre dye shirts and co-ord sets.

If you prefer vintage American, pick up the staple jeans and bomber jackets from the Rumblefish trend – sure to turn heads at any summer gathering.

If you’re looking to step away from the dark side, embracing the all-white palette should be right up your style street. Blissed out whites; light greys and touches of metallic silver will help you reinvent your summer essentials. Going opposites, if you’re more of an all-black-everything kind of guy, you’ll love the youthful baseball shirts and joggers in luxe fabrics and textures. Men, that’s your summer season covered.

GO: Shop River Island at City Centre Bahrain, Yas Mall Abu Dhabi, and Villagio Mall Qatar.