In 2025, the year F1 celebrates its 75^th anniversary, a historic 10-year partnership will begin between Formula One and LVMH, the world’s leading luxury products group.

Under the agreement, LVMH will become a Global Partner of Formula One with several of LVMH’s iconic Maisons involved in the partnership, including Louis Vuitton and TAG Heuer.

The unprecedented agreement between the world leader in luxury and the pinnacle of motorsport will launch at the beginning of next season at a time of incredible ongoing popularity, cultural relevance and overall excitement for Formula One as a bridge between global sport and entertainment.

At the crossroads of the LVMH Group’s values of creativity and excellence with Formula One’s innovation and high-performance, the partnership will bring together the best of these two worlds and provide unparalleled experiences combining thrilling sport and elegant art de vivre, wheel-to-wheel racing and time-tested craftmanship, for enthusiasts, fans and clients.

LVMH and its teams will share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula One through hospitality, bespoke activations, limited editions and outstanding content.

From the birth of Formula One in 1950 through to the modern day, LVMH and its Maisons have been a part of the sport. With this new partnership, both Formula One and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage and energy to heighten the collaboration.

Further details of the partnership will be announced in early 2025.

“LVMH and Formula One are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media,” said Greg Maffei, President and CEO, Liberty Media.

“We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as they become a Global Partner.

“The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula One as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”

Bernard Arnault, Chairman and CEO, LVMH Group, added: “The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula One.

“In motorsport as in fashion and watchmaking, every detail counts on the path to success.

“Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula One and our Group.”

Stefano Domenicali, President and CEO, Formula One, said: “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025.

“As Formula One continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport.

“This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”

Frédéric Arnault, CEO, LVMH Watches, added: “In recent years, Formula One has truly become one of the most desirable sports in the world.

“It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance.

“For many years, several of our Maisons have also chosen to invest in Formula One, whether to create unique experiences or for moments of celebration.

“With our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula One provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”

GO: Visit www.lvmh.com for more information.