Apparel Group has announced the opening of trendy fashion brand New Yorker’s inaugural store in City Centre Bahrain with a second outlet in Seef Mall.

Catering to the fashion-forward community, New Yorker, with its slogan ‘dress for the moment’ promises trend-driven styles that combine cutting-edge designs with excellent value. Known for its youthful and vibrant collections, the brand’s presence in Bahrain marks a significant milestone in its expansion across the region.

The grand opening celebration at City Centre Bahrain was an exciting experience, with dynamic high street performances and an interactive product personalisation station where shoppers customised their purchases. Attendees also spotted striking street-style murals that added a unique flair to the store’s décor, reflecting New Yorker’s bold and urban aesthetic.

The event was attended by VIP guests, including Dheeraj Ratnani, VP and Country Head of Bahrain, Yusuf Yaqoob Lori, Director of Information and Follow-up from the Capital Governorate, and Tobias Hübler, Deputy Head of Mission at the Embassy of the Federal Republic of Germany which further elevated the event’s significance.

“We are strategically positioning New Yorker in Bahrain as part of our commitment to expand our footprint in the Gulf region,” said Neeraj Teckchandani, CEO of Apparel Group. “This initiative not only enhances our retail presence but also aligns with our vision of fostering a strong connection with local consumers and supporting the growth of the regional retail landscape.”

New Yorker’s arrival in Bahrain is a testament to Apparel Group’s commitment to catering to the region’s growing demand for high-quality, affordable fashion. As the brand continues to expand globally, it remains committed to providing its customers with innovative designs and exciting shopping experiences.

GO: Visit www.apparelgroup.com/en/