The BMW 7 Series marks a new era of sustainability and digital innovation.

Offering a choice of combustion engines, plug¬in hybrid systems and all-electric drive for the first time ever, the new BMW 7 Series demonstrates how an exclusive driving experience can be combined with a commitment to sustainability. Displaying powerfully expressive design features such as a vertically prominent front end, with the combination of the illuminated BMW kidney grille standing dominant as its centrepiece and twopiece split headlight units, the series has a distinctive look.

The design of the interior balances driving dynamics and comfort. You can enjoy a multi-sensory experience with BMW iDrive – BMW Operating System 8 – the enhanced capabilities of the BMW Intelligent Personal Assistant, additional My Modes, the latest version of the BMW Head-Up Display, and the Augmented View function, which is available for the first time on the information display behind the steering wheel – the intuitive dialogue between the driver and vehicle just reached another level.

Passengers in the rear can enjoy an elevated experience with the BMW Theatre Screen – a 31.3-inch panoramic display with 8K resolution, Bowers & Wilkins surround sound system, with optional in-seat exciters, and built-in Amazon Fire TV. Extending downwards from the roof, this transforms the second row of seats into an exclusive private cinema on wheels. The extra spaciousness and upgraded comfort seats with optional reclining function offer a lounge-like atmosphere. Additionally, there are built-in touch screen remotes in the door panels and an automated rear shade system that closes when the BMW Theatre Screen is turned on.

Four models will be launched in the Middle East soon: the BMW i7 xDrive60, an electric vehicle with 544hp and 745Nm, accelerating from 0-100 km/h in 4.7 seconds; mild hybrids including BMW 735i offering 286hp and 425Nm, accelerating from 0-100 km/h in 6.7 seconds; BMW 740i with 380hp and 540Nm, accelerating from 0-100 km/h in 5.4 seconds and BMW 760i xDrive, boasting 544hp and 750Nm, accelerating from 0-100 km/h in 4.2 seconds. ✤