The GCC region is booming with creative individuals who have pursued entrepreneurial projects to create their own small business. This month we came across an interesting beauty venture on instagram – The Jamila – offering clean, green beauty products for ladies who love to look after their skin! Started by 29-year-old Reem Ahmed, The Jamila was created out of a pursuit of healthy beauty products. Reem has battled various forms of eczema, atopic dermatitis and allergies that inflame the skin.

Hence, her love affair with commercial skincare brands took a downward turn and Reem was forced to do her own research and pursue products that were better suited to her skin. What she learned was eye-opening; some brands still tested on animals, others were full of toxins, whilst many were misleading customers about the type and amount of nutrients and ingredients in their products. Reem thought it was time to take matters into her own hands and get back to basics. After discovering a whole world of sophisticated beauty brands that were purely organic and all natural, and especially as these worked well for her, she wanted to share her findings with the GCC region and so The Jamila was born.

The Jamila, based out of Bahrain, is a virtual store that caters to people’s beauty needs with the sourcing and selling of organic, all natural, ethical beauty brands. There’s a no toxins policy on all the products sold on The Jamila, which has now started shipping to the UAE and Qatar too. Reem’s mission is to bring the finest in organic, all natural, ethical beauty to the masses. Check out The Jamila online at where you can pick up products by excellent brands like Egyptian Magic, Très Pure, Kahina Giving Beauty, Prtty Peaushun, Herbivore Botanicals.

GO: Follow @thejamilaofficial on instagram and visit to browse and buy beauty products on offer.