Al Dana Amphitheatre, Bahrain’s leading entertainment venue, will now be rebranded as Beyon Al Dana Amphitheatre under the terms of an exclusive naming rights partnership with Beyon.

The major announcement was made in a brand reveal ceremony, with the theme ‘Beyon the Ordinary’, held at the Desert Garden at Beyon Al Dana Amphitheatre.

The ceremony highlighted the shared commitment of the two organisations to leverage their respective strengths and platforms towards enhancing the Kingdom’s position as a vibrant entertainment destination. 

Present at the reveal were Beyon Chairman, Shaikh Abdulla bin Khalifa Al Khalifa, and members of the executive management teams from both organisations, including Beyon CEO, Andrew Kvalseth and Beyon Al Dana Amphitheatre CEO, Damian Bush.

“Partnering with Beyon is an exceptional opportunity that allows us to integrate even smarter technologies into the Beyon Al Dana Amphitheatre experience, while preserving the vibrant energy and enthusiasm for which we are known,” Damian said.

“This alliance reflects the shared commitment of both organisations to uphold the highest standards in the industry, and we are excited to further bridge the technology and entertainment sector in Bahrain.

“So far, we have welcomed over 400,000 guests from around the globe and we anticipate adding more than a quarter of that number in just the fourth quarter of this year.”

Andrew added: “We are delighted to celebrate this significant partnership.

“The deal supports Beyon’s aspiration to drive brand awareness beyond the region and help in establishing Beyon as a household name internationally.

“This collaboration not only enhances brand awareness for Beyon but also aligns with the Al Dana Amphitheatre culture, which emphasises the unifying power of entertainment, while fostering community spirit, joy and vibrancy, and further establishing Beyon Al Dana Amphitheatre as a recognisable name on the global stage.”

Located in Sakhir, Beyon Al Dana Amphitheatre has established itself as a leading global entertainment destination, contributing to the Kingdom’s economic growth and cementing its position as an essential entertainment hub.

The Amphitheatre, which is carved from rock, is a remarkable feat of engineering built approximately 50ft into the ground of the spectacular Sakhir desert.

Beyon Al Dana Amphitheatre hosts a variety of indoor and outdoor international events through its wide array of event spaces to ignite the imagination of guests and artists alike, committed to creating magical moments and unforgettable memories for the region.

GO: Visit www.beyonaldana.com.bh for more information.