A new digital assistant called Basma, powered by advanced generative artificial intelligence (AI) technology, has been introduced by Batelco, part of the Beyon Group.

Basma is designed to enhance the customer experience and provide digital assistance on the Batelco mobile app and website. The digital assistant is available anywhere and at any time, enabling customers to receive assistance 24/7.

Users can now interact with Basma in English and Arabic through seamless voice and chat conversations directly within the Batelco app and website.

Basma can understand a user’s needs and provide efficient solutions in real-time. Her capabilities include responding to FAQs, bill inquiries, usage inquiries, package and device instalment, fibre order-tracking, line reconnection, add-on activation and more.

Basma’s AI-powered system is designed to continuously learn and improve its capabilities, ensuring that it can provide increasingly accurate and relevant assistance over time.

The new digital assistant was introduced by Batelco General Manager Consumer Division, Aseel Mattar during a press conference that took place at Beyon headquarters in the presence of Batelco’s Chief Executive Officer (CEO) Maitham Abdulla.

The event was well-attended by members of the media who were eager to learn more about this latest innovation.

During the press conference, Batelco’s Head of Digital Channels, Khaled Alayoobi showcased Basma’s capabilities through a live demonstration.

“The introduction of Basma is a key initiative within Batelco’s digital transformation and a clear indication of the company’s forward-thinking approach and its dedication to staying at the forefront of technological advancements,” Aseel said.

“As the first AI-powered digital assistant in Bahrain’s telecom sector, Basma will surely elevate the way customers interact with and experience Batelco’s comprehensive range of services.

“Batelco has designed Basma to be more than just a functional digital assistant – she is a trusted companion, ready to assist customers with all their telecommunications needs.

“With Basma, Batelco customers can now enjoy a high level of support and convenience around the clock.”

All that customers need to do to start chatting with Basma is update the Batelco App.

GO: Visit www.batelco.com for more information.