The newly revealed Vision BMW ALPINA is a design study that heralds a new era for a brand defined by extreme capability, sophistication and the mastery of both performance and comfort.

Presented at the 2026 Concorso d’Eleganza Villa d’Este as a one-off design study, the Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200mm in length, its presence is substantial: wide, low and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to accommodate four adults in genuine comfort. A V8 powertrain drives the experience, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs.

The front end is defined by powerful volumes. The shark nose – a signature that traces back to the Alpina B7 – reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form. From the nose, the exterior is organised around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclination, it runs along the side of the body and wraps around the rear.

The modernised deco-lines are distilled and painted on the side of the body beneath the clear coat. A warm white tone characterises the daytime running lights and traces the kidney surrounds. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the ALPINA lettering – reinterpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spoke design that has been a constant at Alpina since 1971.

The cabin is generous in space, material quality and the care with which technology has been integrated. The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather – sourced from producers across the Alpine region – pairs with stitching inspired by the Deco-lines.

Craft details are restrained but well considered: a bridge stitch inspired by historic steering wheel hand-stitching appears sparingly in heritage blue and green colours, while a watchmaking-inspired bevelling technique was used for the metal components, combining satin and polished finishes. Clearcut crystal is reserved for the controls.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. The Vision BMW ALPINA offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more subtle, refined character.

BMW Panoramic iDrive, including the new passenger screen, spans the dashboard with a digital UI language crafted specifically for BMW ALPINA.

The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen – destined for a career in typewriter manufacturing – chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his philosophy was clear: speed and comfort were complementary, not competing ambitions.

The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s philosophy was applied to a luxury car, and every model that followed was recognised as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance and shark nose looked fast even at rest, while the cabin could comfortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

Next year, customers will be able to experience the first model of the BMW ALPINA brand – inspired by the BMW 7 Series, but unmistakably BMW ALPINA. ✤

GO: VISIT BMWALPINA.COM FOR MORE INFORMATION.