Following years of collaboration, Italian luxury fashion house ZEGNA has welcomed Paris Saint-Germain forward Ousmane Dembélé as its new Global Brand Ambassador, ahead of the 2026 FIFA World Cup.

As the first footballer to join the ZEGNA family of passionate and dynamic personalities, Ousmane embodies determination, resilience and respect for fair play – making him a role model both on and off the pitch. His appointment came ahead of the UEFA Champions League Final, where PSG won their second successive title after defeating Arsenal in a penalty shootout.

Ousmane, 29, has established himself as one of the most decorated footballers of his generation. His career has taken him from Rennes to Borussia Dortmund and Barcelona before arriving at PSG in 2023, where he has since helped the club achieve a historic treble – the Ligue 1 title, the French Cup and the UEFA Champions League (twice).

He won the 2025 Ballon d’Or and the French Ligue 1 Best Football Player Award at the UNFP Trophy ceremony in both 2025 and 2026, cementing his place among the greats of the game. On all three occasions, he dressed in custom ZEGNA to mark the moment.

“I am so happy to officially join the ZEGNA family as an ambassador,” Ousmane said.

“For me, the clothes tell a story that echoes the game: collective effort, precision and a passion for excellence. I always feel my best when I am wearing ZEGNA.”

GO: Visit www.zegna.com/ww-en/ for more information.