Step into a world of radiance as Bath & Body Works introduce Luminous, their latest fragrance that blends decadence, warmth and sweetness for a truly indulgent experience.
Bath & Body Works, the popular fragrance retailers, are basking in the glow of their newest fragrance, Luminous. Radiant, rich and luxe, this latest addition to the extensive fine fragrance portfolio is set to make waves and leave a lasting trail of warmth and decadence.
The release coincides with a recent survey revealing that 77% of consumers love receiving compliments on the fragrance they wear, though 83% say they wear scents for their own personal enjoyment. So, to celebrate the launch of Luminous, Bath & Body Works are inviting customers to join their ‘Share Your Shine’ campaign, encouraging them to showcase how the fragrance makes them feel luminous from the inside out.
“Our customers view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, we have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.
Luminous, a joyful celebration of modern femininity, was created in partnership with master perfumer, David Apel, according to whom the fragrance is a brilliant and exquisitely nuanced blend with an air of addiction.
“The ingredients selected were very intentional — I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail,” said David. “Luminous moves with you and is a manifestation of what inspires you to live authentically and fully.”
The perfume blends three luxurious fragrance notes, including the on-trend ruby currant, in-demand gilded iris and warm praline amber, giving it a rich decadence, warmth and sweetness.
Available in 20 different products, including Eau de Parfum, moisturising body wash and body cream, Luminous is Bath & Body Works’ largest ever spring fragrance launch. The luxurious scent, in vanity-worthy packaging, is not only perfect for those beginning their gift shopping but also for those looking to refresh their perfume for the season.
Join the ‘Share Your Shine’ movement by using the hashtag #ShareYourShine and tagging @bathandbodyworksarabia on social media. Luminous is now available in Bath & Body Works stores nationwide and online. ✤
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