MG Bahrain has won the MG PR Excellence Award 2022, highlighting their position as a leading distributor in the region.

MG Bahrain demonstrated great proficiency in carrying out successful marketing campaigns, and promotional efforts that translated to sales, boosting the brand. The most prominent among its PR endeavours in 2022 was a partnership with the Muharraq Club basketball team, which opened a lot of new opportunities. Test drives were carried out in collaboration with the team players and a car displayer was set up at the club during big matches. Additionally, MG Motor-branded jerseys were also created.

Further, road shows were conducted at STC Bahrain, the regional telecom company with over 17,000 employees. Several test drive events were organised at Costa Coffee venues, which have high footfall rates as one of the island’s favoured coffee shops. MG Bahrain also partnered with local influencers and journalists for test drives of the latest models.

The award also highlights Zayani Motors—the exclusive dealer of MG in the Kingdom—as one of the best car dealerships in the Gulf. General Manager, Mohammed Zaki, said: “We are immensely honoured to receive this award which reflects our commitment to furthering the MG brand both locally and regionally. MG Bahrain is always keen to study the local market and its needs and to establish connections with our target audiences.” ✤

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