Lotus launches the first of its new breed of pure electric lifestyle vehicles in Bahrain.

Adamas Motor Group, the exclusive retail partner of Lotus Cars in the Kingdom, recently unveiled the ground-breaking Lotus Eletre hyper-SUV during a private gathering held at the company’s state-of-the-art showroom in Moda Mall.

Marking a defining moment in the iconic British manufacturer’s history, the new Eletre evolves classic Lotus design language with advanced driving technologies. It is aimed at a new generation of Lotus customers and showcases the brand’s commitment to innovation, performance and sustainable motoring.

The model boasts a futuristic cockpit that is upholstered with the highest quality materials and has an array of cutting-edge features such as the Lotus Hyper OS infotainment system, immersive KEF Premium Audio and a suite of advanced driver assistance technologies.

Dan Balmer, Regional Director, Asia Pacific & Middle East, Group Lotus, said: “The Eletre is a technological leader in its class with fully autonomous capabilities built in as standard. Furthermore, the hyper-SUV boasts a long list of innovative and patented technologies that have never been seen in the automotive world. The Eletre drives just like a Lotus would, it is built for the drivers.”

The Lotus Eletre sets new benchmarks in the all-electric and hyper-SUV segments with a wealth of highly innovative features. It redefines the boundaries of electric mobility, with up to 600km of range and lightning-fast acceleration that propels it from 0-100km/h in under three seconds.

The new Lotus Eletre is available to order from Lotus Cars Bahrain and priced from BD56,000 for Eletre S version with first customer deliveries scheduled for the second quarter of 2024. ✤

GO: CALL ADAMAS MOTORS ON 1667 5007 FOR MORE INFORMATION.