Semreen Ahmed
Marketing Manager – Bentley & Lamborghini, Behbehani Brothers W.L.L.

You’ve worked with various motoring brands. What about cars excites you most?
I’ve been very fortunate to have the privilege of working with some of the most prestigious motoring brands in the world. When it comes to cars, what excites me most is the perfect harmony between design, engineering and performance. Each car tells a unique story, encapsulating the epitome of luxury, power and innovation. It’s the adrenaline rush that comes from the roar of the engine, the sleek lines that captivate the eye and the sheer joy of being behind the wheel of a masterpiece. Cars are not just modes of transportation; they are works of art that ignite passion and elevate the driving experience to new heights.

Having stepped into your current role just earlier this year, what would you say are your top achievements?
This year has been truly incredible, filled with exhilarating moments and remarkable milestones. It all started with the highly anticipated launch of the Bentley Bentayga EWB in Bahrain, setting the tone for an action-packed year. We celebrated the fusion of art and automotive excellence by introducing the New Bentley Bentayga Extended Wheel Base through a captivating collaboration with ANNADA, supporting local talent.
The excitement continued with the Bentley drive event and the launch of the Lamborghini Urus Performante, offering our customers an unforgettable track experience at the BIC (Bahrain International Circuit). We also celebrated the 60th anniversary of Automobili Lamborghini. Amidst the whirlwind of these and many other activities, I am proud to share that I have successfully completed my brand certifications, further enhancing my expertise.

In your observat ion, how are the Bentley and Lamborghini brands perceived in the market?
Bentley is widely regarded as the epitome of luxury and elegance, appealing to sophisticated individuals who appreciate craftsmanship and refined design. The core audience for Bentley consists of professionals, executives and high-networth individuals seeking a blend of comfort and performance. On the other hand, Lamborghini is perceived as the pinnacle of automotive performance and excitement, attracting adrenaline-seeking enthusiasts and thrill-seekers. The core audience for Lamborghini comprises young and affluent individuals who crave power, speed and a bold statement. Both brands have successfully established themselves as symbols of prestige and exclusivity, captivating their respective audiences with their unique brand images.