Euro Motors, the official importer of BMW Group vehicles for Bahrain, has launched the BMW XM in the Kingdom.

The all-new XM is a fresh interpretation of the Sports Activity Vehicle (SAV) created out of the fusion of the high-performance BMW M and progressive plug-in hybrid technology. The automotive group’s latest offering comes in celebration of the M series’ 50th anniversary. It features a newly developed M HYBRID drive system, an extravagant design and progressive luxury ambience and is ideally suited for the terrain and driving conditions in the Kingdom. The 4WD Sand mode has been conceived specifically for navigating terrain on and off road.

Commenting on the launch, General Manager David McGoldrick said: “We are excited to bring to Bahrain one of BMW’s latest and most remarkable creations in the world of Sports Activity Vehicles. The extraordinary performance and power of the BMW XM are perfect for navigating our natural terrain. We are confident that the BMW XM will exceed our customers’ expectations in terms of power, performance and luxury.”

The M HYBRID drive system delivers an overall output 653hp and is underpinned by a high-revving V8 engine with cutting-edge M TwinPower Turbo technology. The 4.4-litre engine is assisted by an electric motor integrated into the eight-speed M Steptronic transmission, delivering a maximum overall torque of 800Nm.

The BMW XM sprints from 0-100km/h in 4.3 seconds, accompanied by an energy-charged soundtrack amplified by hexagonal dual tailpipes arranged one above the other for the first time on an M model. Uniquely, the BMW IconicSounds Electric, developed in a collaboration with Hollywood music legend Hans Zimmer, creates a suitable backing track for the electric motor’s power delivery.

Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom and has come a long way. From a modest start with only BMW, the dealership has acquired other premium brands such as MINI, Land Rover, RollsRoyce, Ferrari and Maserati under its impressive banner. Euro Motors does not compromise on presentation, quality, technical service and customer care, and is fully committed to the principle of offering the utmost to customers. ✤

GO: VISIT WWW.BMW-BAHRAIN.COM OR CALL 1775 0750 FOR MORE INFORMATION.