Shining A Light on Visual Impairment

City Centre Bahrain’s #Bealight campaign aims to support the Kingdom’s blind and partially sighted.

The campaign, entitled Be the Gift of Light this Ramadan, invites the local community to #Bealight for those with visual difficulties and is running in collaboration with the Royal Humanitarian Foundation, Al Mosawi Eye Center and Optica.

This year’s focus is on a special #Bealight installation in the mall’s Central Galleria where visitors can get involved by going on a short journey of another’s experience and appreciating the challenges faced by the visually impaired during their daily lives.

For every person completing the interactive experience, City Centre Bahrain will make a financial donation on their behalf to the Royal Humanitarian Foundation for the medical treatment of people with visual impairment.

Commenting on the initiative Mall Director, Duaij Al Rumaihi, said: “We are delighted to bring our unique #Bealight campaign back this Ramadan, after its overwhelming success last year. With this year’s focus on sight, City Centre Bahrain is once again demonstrating our commitment to uplifting the lives of the Bahraini community through this campaign. We are deeply honoured to partner once again with the Royal Humanitarian Foundation, as well as Al Mosawi Specialist Center and Optica, to offer a new ray of hope to hundreds of people in the Kingdom.”

H.E. Shaikh Ali bin Khalifa Al Khalifa, Secretary General of the Royal Humanitarian Foundation, added: “We are proud to support the second year of the #Bealight campaign that focuses on building awareness around eyesight and healthy vision as well as providing free eye surgeries. Last year’s overwhelming response to the campaign demonstrates the life-changing impact such collective efforts can have on future generations.”


As a part of the campaign this year, City Centre Bahrain and Al Mosawi Specialist Center worked closely with the Royal Humanitarian Foundation to select three candidates for free eye surgeries through an inclusive process. And City Centre Bahrain and Optica will be visiting three labour camps during Ramadan using Optica’s mobile van to conduct on-site eyesight screening and testing.

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