THE 2021 JEEP GRAND CHEROKEE L

Following four ground-breaking generations of the vehicle, countless industry accolades, and nearly seven million in global sales, the Jeep brand continues to shatter expectations in the full-size SUV segment with the all-new 2021 Jeep Grand Cherokee L. The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4×4 capability, superior on-road refinement, premium styling and craftsmanship, and a host of advanced safety and technology features. The result? The all-new 2021 Jeep Grand Cherokee L, for the first time ever with seating for seven. “When you set out to reimagine an SUV as beloved as the Jeep Grand Cherokee, building on its nearly 30-year legacy as an overachiever is paramount to every decision that is made,” said Christian Meunier, Global President of Jeep Brand – FCA. “With that legacy guiding the Jeep team, the new 2021 Jeep Grand Cherokee is crafted to exceed expectations and do what no other SUV can do: deliver legendary Jeep 4×4 offroad capability blended with superior on-road manners. It is built on an all-new architecture and wrapped in a stunning new design that honours its iconic Jeep design heritage, while also extending to accommodate a third row to meet the growing needs of our Jeep customers who have asked for more space and functionality.” Elaborating on the new model’s place in the SUV segment, he added, “The Grand Cherokee L truly stands out in its segment and continues to raise the bar in capability, performance, and luxury, while also breaking new ground in versatility and functionality.” The 2021 Jeep Grand Cherokee L delivers improved unrivalled capability along with composed on-road driving dynamics, its legendary off-road capability begins courtesy of three 4×4 systems: Quadra-Trac I, Quadra-Trac II, and Quadra-Drive II with rear electronic limited slip-differential (eLSD). All three systems are equipped with an active transfer case to improve traction by moving torque to work with the wheel with the most grip. Meanwhile, all-new architecture delivers world-class driving dynamics and durability, and awardwinning powertrains and unparallel refinement in design go to show that Jeep was uncompromising on craftsmanship. ✤

GO: VISIT WWW.JEEP-BAHRAIN.COM/EN/BEHBEHANIBROTHERS FOR MORE INFORMATION.

KIA UNVEILS BOLD NEW BRANDING

Kia Motors Corporation has revealed a new corporate logo and global brand slogan, both signifying the automaker’s bold transformation. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future of the automobile industry by revamping nearly all aspects of its business.

The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise with a new logo that resembles a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.

Ho-sung Song, President and CEO of Kia, said, “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

In addition to an new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Plan S is focused on popularising electric vehicles and introducing a broad range of mobility services tailored to meet the needs and tastes of individuals and local markets. ✤

GO: VISIT WWW.KIABAHRAIN.COM FOR MORE INFORMATION.

MITSUBISHI XPANDER DEBUTS IN MIDDLE EAST

Mitsubishi Motors Middle East and Africa has launched the much-awaited Xpander, a versatile seven-seat small SUV that offers comfort, functionality, quality, and value for money. The Mitsubishi Xpander provides the best of both worlds. The interior enjoys plenty of cabin space, storage facilities, and smart technologies, while the exterior’s bold styling does not compromise on high ground clearance, handling stability, and overall driving experience. Yutaka Yano, President at Mitsubishi Motors Middle East and Africa, said: “Crossover utility vehicles and compact SUVs represent the fastest-growing segment in the global automotive industry. In the GCC, this category of vehicles has been on a steady growth trend since 2013 and is expected to steer in the same direction in the coming years. This growth is mainly driven by customers who want more lifestyle-oriented vehicles, affording them all the benefits of an SUV – such as styling and higher seating position – at a similar price to a passenger car and we are glad that the Xpander is here.” ✤

GO: VISIT WWW.MITSUBISHI-MOTORS.COM.BH FOR MORE INFORMATION.