A WHEELY GOOD IDEA

The island’s first licensed micromobility scheme is on the go at The Avenues – Bahrain.


Brought to us by FENIX, the leading micromobility operator in the Middle East, the launch comes following the recent decree by the Ministry of Transportation and Telecommunications (MTT) to initiate shared micromobility services in the country. For those who are not in the know, according to Wikipedia, Micromobility refers to a range of small, lightweight vehicles operating at speeds typically below 25km/h and driven by users personally. This includes bicycles, Ebikes, electric scooters, electric skateboards, shared bicycles, and electric pedal assisted (pedelec) bicycles.

We’ve got stand-up-style scooters with an in-built sanitiser pack (first introduced by FENIX) and the company, in partnership with Mabanee Bahrain, has commenced operations at The Avenues – Bahrain, taking advantage of the unique seafront location and strategically placed walkways.

Personalised scooters are available but, if you just awant to give it a go or are only interested in occasional use, then all you need is to download an app. Every FENIX ride is insured with personal accident, third party liability and product liability insurance. Rides cost 100 fils per minute, with a 300-fils unlocking fee. So, users seeking an affordable and convenient means of travel can simply download the FENIX mobile application from the iOS and Google Play stores and make use of these durable vehicles 24 hours a day.

And, even better, the service is set expand to other communities in a phased roll out in coordination with the Bahrain MTT and government municipalities. Jaideep Dhanoa, Co-Founder and CEO of Fenix says: “Countries and governments across the world are quickly realising the economic and human benefits of micromobility, reducing mobility friction to unleash our collective urban potential. “Bahrain has a pronounced need for micromobility, given the dense population and growing congestion. The country has created an attractive platform for micromobility investment via progressive regulatory policies, a phased infrastructure development plan, and a strong public-private partnership approach.

We are proud to be the first micromobility partner in Bahrain and to make a concentrated bet on the Bahrain market. We are confident that our service will provide immediate value to the community as the safest form of shared transportation in the midst of the COVID pandemic.” ✤